Know your competition better than they know themselves.
Every other tool in your stack tells you about yourself. This one looks outward — at the businesses quietly taking the work you quoted for — and tells you exactly what to do about it this week.
- Only public information
- Sources on every claim
- Included in every plan
Your market, on one screen.
Each business you are up against, how close they are to your work, and what they just changed. Click one to see what it means for you.
You
It watches your competition so you don’t have to pretend you do.
Name the businesses you are up against — or let UNOBITS find them. It reads what they publish, tracks what they change, and tells you the specific move to make this week. Nothing like it exists in the software you are paying for today.
Four steps, and none of them are yours.
Name them, or let us find them
Add the businesses you already know you are up against. If you are not sure, UNOBITS finds who is competing for the same work in your area.
It reads what they put in public
Their sites and public pages — prices, offers, messaging, proof, calls to action, SEO and content — crawled politely and kept fresh, with every piece of evidence stored with its source.
It compares that to your real numbers
Not generic market commentary. The Twin builds a baseline of your business from your own website, CRM and modules, then runs analyses — SWOT, positioning, offer and pricing gaps, SEO whitespace — against it.
It hands you the move
A ranked recommendation with the evidence attached and a hand-off to the module where you act — Reach, Web Elements, Projects. Donna can help carry it out.
The things you would check yourself, if you had the time.
Six things the Twin reads for every competitor you pin — refreshed on a schedule, never guessed.
What they charge
Published prices, packages and the quiet increases nobody announces.
What they offer
The services and packages they lead with, and the gaps between their offer and yours.
Who they are talking to
Positioning and messaging — which audience they are chasing, and where it overlaps with yours.
How they prove it
Testimonials, guarantees and proof on their pages — and where yours is thinner.
What changes on their site
New services, dropped services, new areas, new promises.
How they win the visit
Calls to action, conversion paths and the search terms they rank for.
Three minutes on a Monday, and you are ahead.
No dashboard to remember to open. The Twin writes to you like a very well-informed colleague — and every claim carries its sources.
Your competition, this week
Arrives in your inbox. Three minutes to read.
Monday · 07:00
Competitor A quietly raised prices 8%.
Their public list went up across three services. You are now the cheapest in the city by a wide margin — which is costing you margin, not winning you work.
What to do about it
Raise your two most-requested services by 5%. Draft ready.
Public price list · archived page · 2 sources
Public information only. Nothing else, ever.
This is research, not espionage.
The Digital Twin reads what any customer could read: public web pages, published prices, offers, testimonials and content. It respects robots rules, and it does not touch private systems, it does not buy stolen data, and it does not pretend to be a customer. Every insight arrives with the sources so you can judge it yourself.
- Sources attached to every single claim
- Nothing private, scraped from behind a login, or bought
- You choose who is watched, and can remove them any time
And the mirror it holds up to you
The uncomfortable half: the Twin also shows what a customer sees when they compare you to them. Slow replies, missing prices, thin reviews, a service you offer but never mention. Most people find their first win in that list, not the other one.
Add your first competitor in about a minute.
It is part of the workspace, on every plan — not an upsell, not an add-on, not a separate subscription with its own login.